Strictly speaking, an information product is anything that conveys information like a book, report, audio recording or video. In the Internet context, the term refers to electronically deliverable, knowledge-based products. If it delivers knowledge and you can e-mail it to a customer or offer it as a downloadable file, then it qualifies as an information product.
That’s the techie bit over with!
What we are looking for are information products that either teach something or solve a problem… Why? Because these are generally the type of information products that will make you money… That’s what we’re here for isn’t it?
We’re going to be looking at the seven main types of information products, actually the largest areas. Keep these areas in mind when it comes to choosing your product, which we cover further on, as you’ll definitely want it to fall into one of these niches.
How to info: These are usually learning about someone else hobbies e.g. how to start beekeeping, How to draw cars, how to be funny, how to play the piano. I’m sure you get the idea…
Make money: These generally help people run their business and make money e.g. selling things on e-bay, opening a small business etc.
Save money: These can be guides to getting better gas mileage, reducing your mortgage or shopping for bargains.
Health and fitness: These cover weight loss, gain muscle or natural remedies. There will always be a market for these.
Self-help: These usually involve a lot of relationship advice e.g. how do I get him back or turn a friend into a girlfriend, but they do also cover self confidence or dealing with anxiety etc.
Training and skills improvement: Training guides for anything and everything from dog training guides to improving your Microsoft Office skills.
Travel and lifestyle guides: These are self explanatory and cover budget travel, luxury travel and adventure.
How To Sell Information Products?
There are various ways including fancy websites, but the easiest and most effective, which we are going to look at, is by using a one page sales letter where all they have to do is read and click the button… That easy!
The sales letter itself, which we have a whole section on later in the book, has the following basic structure:
A headline – This is a strong attention grabbing headline which we’ll show you exactly what to say to get the readers attention.
A story – This pulls the reader into the story and keeps their interest and builds up their desire for your product by shouting its benefits using bullets. Not literally!!
Call to action – This is the conclusion to the story and consists of a strong call to get the reader to buy.
So they’ve bought into your heading, they’ve bought into your story and most importantly they’ve bought into your call to action and yes…they want to take action… What then?
It’s as simple as them clicking the order button and they are automatically taken to a Clickbank secure order form, where payment is made and money is collected. After transcription the script delivers your digital information product to your customer and you never have to touch it… It’s all automated… How great is that!
Example Clickbank Secure Order Form:
Remember the saying: “Jack of all trades, master of none”, this I not where you want to be. Always keep your original goal in mind, building various income streams from a few information products. If you’re really clever about it you’ll realise that if you only work in one niche you can grow your customer list, promote your products and affiliate products in the same niche, which is much more effective.
Lets move onto tips for selecting a domain name… A domain name is basically a “.com” name and allows internet browsers to find your website… It’s as simple as that.
